79 People Like This11.02.2012
Hi! My name is Pol, I'm from Luxembourg and you might know me as the man behind the curtain of the KISC Website, Twitter Feed, Facebook page etc., namely the PR & Marketing Assistant. After having to publish other people's stories week after week, I'm really happy I was elected as Smile of the Week on Monday, even though it took me several weeks of voting for myself to win in possible draw situations. Well, this is all over now, I can go back to voting for Jens (IE) again!
Now that I have this opportunity, I can give you can a quick insight into what I'm doing here at KISC - after all, the one question that always comes up at some point in discussions with people is: "So what exactly are you doing in Switzerland for a year?"
I can answer this question once and for all: Basically I'm the official photographer of Olave, the Centre Cat beloved by all! I came to to this conclusion after having carefully analyzed the browsing habits of the visitors of the KISC facebook page, mainly by checking what gets people to hit the "Like" button like crazy and use the comment function. And as it seems, people mainly like animals and weather, especially if the animal in question is Olave. Leading the ranking of most liked stuff is, not surprisingly, a photo of Olave in the lap of Jack (UK), our Reception Manager. And although Jack's stunning looks might have gotten people to click on "LIke", I am more than convinced that this is mainly due to Olave - everything that has ever been posted on Olave quite possibly unites more likes than everything else on our page taken together. Close-up are photos of huskeys pulling sleds, but as Olave doesn't like dogs, they can't be taken into account!
On second place is random facts about the weather here in Kandersteg, be it snow levels, photos of floodings or just a short mentioning of the shining sun, people can't get enough weather related infos and would apparently always prefer to be here than wherever they are in that moment as comment evaluation shows! For those of you, dear readers, who feel the same passion about weather, make sure to check the Swiss Federal Office of Meteorology and Climatology's website, they'll have 24 hour updates on Swiss weather!
Close third in my personal like ranking would be a photo of the ping pong table in front of the Centre covered in snow, but I consider this weather related. I rather chose to include any photos, videos or status updates on our Reception team for this position as they seem to be liked more than any other Pinkies (although group photos of us are also high up there). Some might say this is due to their friendly smile and helpfulness, but I'm convinced this, again, is thanks to Olave as she is hanging out in Reception all day long - that is if she's not hiding under the coke machine - and by this her cuteness has to rub off on them!
Combining all of these findings, I created a new marketing strategy for KISC! From now on, every official KISC photo has to include Olave in some way, possibly in some kind of disguise, while the Reception team is doing something rather funny with some weather related facts in the background to also appeal to that target audience! Finally, as they also seem to gather some likes, more Pinkies can be in the photo as well, maybe doing some activities that involve taking care of animals, like feeding sled dogs standing on a ping pong table!
If you are disappointed that his blog post didn't provide you with any information on the recent developments in the Staff team or if you want to see said photo, make sure to check by our Think Pink blog regularly in the next few days!
Until then: Keep hitting that "Like" button!